Featured Projects
OTW by Vans
Clarifying Brand Identity & Reducing Friction in the OTW Mobile Experience
Client: Vans (OTW by Vans)
Role: UX Research Lead
Methods: Moderated mobile usability testing, segmentation analysis, iterative validation, qualitative synthesis
Tools: Figma prototype, UserTesting platform, FigJam
Smartwool Merino Wool Education
Demystifying Sock Cushioning Through UX Insights & Visual Storytelling
Client: Smartwool
Role: UX Research & Design (Lead)
Methods: Competitive analysis, content audits, qualitative usability testing, heuristic review, prototype evaluation
Tools: Figma, User Testing platform, Content Square analytics